As businesses adjust to digital platforms, non-profit organizations follow and find ways to adapt quickly through websites. However, they use websites differently, and organizations may do things other than business, resulting in common optimization errors.
A non-profit website serves as a platform for the organization to share information about its mission, programs, and services, as well as to solicit donations and build a community. But which common optimization errors arise? Here are some ideas.
1. Inconsistent Tone
Non-profit websites should use a consistent tone throughout the site to ensure a cohesive message and branding. The tone should be formal but bend as needed. It means that all content should be written in the same style and tone, with the same voice.
Otherwise, the organization may be sending mixed messages and confusing visitors. As a result, site visitors may need to learn which actions they should take specifically, affecting how the organization ends up.
2. Incorrect Link Placements
Another common mistake when designing a non-profit website is incorrect link placements. Links should be placed in the most logical places that make sense for the user. Meanwhile, another mistake is using the wrong link for the purpose.
For example, suppose a non-profit organization is trying to raise awareness of a cause. In that case, it should place links to the donation page prominently, making it easier for people to donate and help the organization achieve its goals.
3. Forgetting Meta Tags
Meta tags are essential and can help your non-profit website get more visibility. They are HTML codes that provide information about the content of a page, such as a page title, description, and keywords. Through them, site visitors gain more ideas about the website.
By including relevant meta tags, you can ensure that your website is more visible in search engine results, which can help your non-profit organization reach more potential donors. As a result, more potential users click on the website and register as website traffic.
4. Failure to Unpublish Past Events
When hosting events or campaigns, it is essential to remember to unpublish them once they have concluded. It ensures that users don’t stumble upon an outdated page and become confused or frustrated.
It’s also essential to make sure that any links to the event page are updated when the event is over. Constantly updating websites should ensure visitors will not find it confusing while navigating the digital space.
5. Missing Favicon
Favicons are small icons that appear in the browser’s address bar, bookmarks bar, and on-page tab. They are usually the organization's logo, representing the group as a whole, and are essential for branding and should be included on all websites.
Favicons help users quickly recognize your website, making it easier for them to return to it. It also helps to ensure that your website is visually appealing and consistent across all devices. Meanwhile, a missing favicon may affect the website's reputation with visitors.
6. Not Optimizing For Mobile
Mobile optimization is essential for any website, as more and more people are using their phones and tablets to access the internet. Optimizing for mobile means ensuring that your website is accessible and easy to use on all devices, from phones to tablets.
Making websites responsive includes optimizing content, images, and videos for mobile users and creating a responsive layout that adjusts to different screen sizes. Furthermore, mobile optimization also includes making sure that your website loads quickly on all.
Conclusion
Creating an effective website for a non-profit organization can be a challenging task. Creating a website that looks professional, conveys the organization's mission, and encourages people to donate or get involved is essential.
However, combining the website with some of the best optimization practices should make it more effective and appealing to the audience. As a result, more people will discover the website and participate in the organization's future events.
Easy-Click Web Design is a
content marketing company based in Phoenix, AZ. We take pride in designing and optimizing websites to ensure they rank high among other competitors in search engines. Learn more about our services by browsing our website today.
