Your marketing plan requires an update, and you're eager to expand your email list to help your campaigns succeed.
Digital marketing is always changing. Every month, it appears like there is a never-ending flood of new technologies and platforms available. However, the most effective approach to expanding your email list is by executing these simple, tried-and-true strategies.
Before you launch your next marketing campaign, have a look at these five innovative ideas for building your list using email signup forms. Keep reading!
Five simple, creative ways to grow your email list
Creating a new list is only the first step toward increasing your marketing efforts; you must also develop your email list to engage with new consumers and reach long-time followers.
1. Instagram Posts
Your social media approach is critical to increasing the size of your email list. With the correct Instagram settings, you can schedule posts, upload photographs and videos, and even tag goods in your eCommerce store. People will be able to locate your brand more easily if you use custom hashtags.
One disadvantage of using Instagram is that you cannot put links in your posts. You may get around this by providing an email registration link in your Instagram bio. When you publish material, notify your followers that the link is in your bio.
You may use similar strategies on other social media platforms, such as Facebook and Twitter. Use A/B testing to determine which platform generates the most email signups. Most social media networks also allow you to sponsor a post, which means you can pay to get it in front of more people.
2. Short Videos
If you haven't invested in an influencer marketing campaign, you can still get a piece of the sponsored video pie. Paid video ads are a great way to increase the number of people who see your videos, especially if you're looking to grow your email list.
While you can't directly include a signup form in the video, it's easy to direct your followers to a landing page. Use tactics like geofenced ads (which target people near a certain location) to ensure you're getting the most bang for your advertising buck.
3. Long-form Content
Among the most important components of your digital marketing strategy is providing value to your target audience.
One way to do this is through long-form content.
Long-form content gives you room to educate people about the benefits of your products and services. Plus, it allows you to reach a wide audience. You're able to expand your reach with social media link sharing, email sharing, and other marketing initiatives.
If you're looking to use this strategy, don't be afraid to experiment with your content. In addition to writing it, try using video, images, and other content types to connect with your audience.
4. Contests and Sweepstakes
Everyone loves the chance to win something. That's why contests and sweepstakes are a great way to attract new email subscribers.
The key to a successful contest or sweepstakes is in the campaign setup. Pick your prize thoughtfully and make sure it complements your brand. You can make it even more exciting by creating some sort of tie-in with your buyer persona.
You can also engage your audience by asking them to like, share, and comment on your contest posts to get you more engagement.
5. Instructional Video Series
You may approach video marketing in two ways: a one-time video for a single campaign or a series of videos that can be tracked. A how-to video series is an important tactic for service-based companies. It allows your firm to share useful information in context.
Explainer videos are among the most popular types of video content, with 96% of internet users having viewed one to understand more about a product. After seeing a film about a service, over 75% of viewers purchased or downloaded software.
Conclusion
Growing your email list is more important than ever. With the right email marketing tactics, you can turn your list into a loyal customer base.
The best email marketing strategies are often the simplest. Make it simple to subscribe to your email list so you can focus on growing your business.
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