Are you building a content marketing strategy for your nonprofit organization?
In nonprofit marketing, it's critical to choose a handful of content themes to focus on. Whether you're just beginning to start or you've been given the duty of putting together a new content team, this can streamline your marketing efforts.
This article will run you through what content themes are, why you should use them, and how you can choose one for your organization.
Understanding Content Themes
Content themes are high-level buckets of subjects that correspond with your company's goals and the demands of your target audience. They lead your brainstorming and content development activities.
When designing your content calendar, selecting a small number of themes ensures that you focus on issues that fulfill the requirements of your audience and represent your business.
With set themes, you also avoid carelessly writing content on random topics that strike your fancy but may not resonate with your audience.
The Benefits of Using Content Themes
There are numerous advantages to using content themes in your nonprofit's marketing efforts. Some significant benefits include the following:
- Building your brand authority and establishing yourself as an expert in your chosen field
- Making it easier for search engines to categorize the breadth of your content and bring you closer to the people looking for your content
- You won't have to choose among too many topics on what content you will be creating
- Makes it easier for your visitors to navigate through the limited themes on your site
Choosing the Right Content Themes
Before choosing your content themes, you must first decide what messages you want to send through your material.
Your marketing communications should consider both your company's ideals and products. However, it should also integrate your target audience's issues and pain points.
It should concentrate on the intersection where your company's subject matter knowledge meets the informational needs of your clients.
You should have previously established your brand's messaging if you have an overarching marketing plan. If not, it's time to go back to the drawing board with your brand message plan. You must create numerous statements that summarize your company's values.
How You Can Structure Your Content Marketing
You may utilize your key content topics to construct the structure of your content marketing plan once you've settled on them. This will guarantee that your content strategy includes all of your essential marketing messaging.
Content themes serve as a starting point for brainstorming, followed by article titles and ideas for each piece of content.
Consider your content to be a tree, with your marketing messaging serving as the trunk. Themes are the primary branches; subtopics are the smaller branches, producing leaves, which are your particular pieces of content.
This top-down strategy focuses on your audience's demands and your corporate objectives. This is in direct opposition to the keyword-focused approach that has yielded favorable SEO results. That outdated method is no longer advised.
Don't Be Afraid to Change and Update Your Themes
Your content topics should be chosen with your long-term objectives in mind. Your audience should benefit from theme-driven material for many years to come. However, this does not imply that your content themes are fixed in stone.
As your company develops and evolves, so should your content. Examine your content plan to ensure that your significant topics remain consistent with your company's marketing goals.
Conclusion
Your content themes will form the foundation for your marketing strategies. When you create content with a theme structure in mind, you increase brand authority, deepen connections with your audience, and in general, make your marketing efforts more efficient.
Do you still find it too complicated to look for the right content themes for your organization? You may benefit from hiring a nonprofit marketing agency to help you coordinate your marketing efforts.
Contact Easy-Click Web Design. We are a
nonprofit marketing agency in Arizona that can help you reach more people with your advocacy. Book a call with us today.
